Shigeo Asai

Shigeo Asai

ToyotaDevelopment lead

Development lead involved with the Hilux since frame design for the first generation, whose fifth generation won Truck of the Year in the US

Timeline

  1. 1963

    Joined

    Toyota Motor Corporation

  2. 1976

    Product Planning OfficeLead staff engineer, Product Planning Office (Hilux)

  3. 1984

    Chief engineer, Product Planning Office (Hilux)

  4. 1988
    Hilux 5th generation
    Hilux 5th generation

    1988–1997Development lead

    A car that knows the American heart

    As development lead, Asai had decided on two things: that it should be a car people around the world see as knowing the heart (the feelings and beliefs) of their country, and that it should be recognizable as a Hilux at a glance, even from a distance. When the 4WD Hilux was sold in America, people were delighted that it was a car that knew the American heart. Developed with these two principles, the fifth generation was named Truck of the Year in the US.

  5. 1993

    Left

  6. 1994

    Pacific Industrial Co., Ltd.Managing Director

  7. 1996

    Senior Managing Director

Connections

Profile

Development lead for the fifth-generation Hilux. He was involved from the chassis frame design of the first-generation Hilux onward, and on the second generation he was responsible for the design of the entire suspension.

Translated from Japanese sources.

Toyota engineers

All Toyota engineers