CarGene
Shoichiro Kezuka

Shoichiro Kezuka

SubaruDevelopment lead

Development lead of the new Crosstrek and the sixth-generation Impreza, with "FUN" as the keyword

Timeline

  1. 1993

    Joined

  2. 2023
    Impreza 6th generation
    Impreza 6th generation

    2023–presentDevelopment lead

    Fun just driving straight

    Hoping people would head out in the car and enjoy all kinds of experiences, Kezuka made "FUN" the shared concept of the Impreza and the Crosstrek. The door steps and the cargo cover were given a mountain-shaped pattern that also works as a non-slip surface. He says what stays with him is that when he drove the first prototype, simply driving straight felt good and put him in a happy mood.

    Project General Manager, Product Planning Division

Connections

Shoichiro Kezuka

Shoichiro Kezuka

    Profile

    Project general manager in Subaru's Product Planning Division who served as development leader of the new Crosstrek and the new Impreza (sixth generation).

    Translated from Japanese sources.

    Subaru engineers

    All Subaru engineers