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Balancing innovation with customer expectations pays off
From the struggles of the fourth generation, which tried a bold design, the Crown learned that it must never get too far ahead of its customers. The chief engineers who followed developed the car while wrestling with how to balance the challenge of innovation with customers' expectations. That accumulated effort bore fruit in the seventh and eighth generations under Imaizumi: the seventh is still remembered through the phrase "Someday, a Crown," and the eighth recorded the highest sales of any generation.
