Hiroyuki Isayama

From family to everyone

The N-BOX began with a first generation aimed at women raising children, and in the second generation widened that aim to the happiness of the family, growing into a beloved car. Isayama set the next goal of widening the circle of happiness to close friends and people in the community. He made "HAPPY Rhythm BOX" the development concept and aimed for a car that keeps every day in a good rhythm, from taking children to and from school to gatherings with friends.