Yasushi Ueda

From a taxi-only idea to a rebirth

With hybrids now offered in both the Corolla and the Yaris, there was even a proposal to make the Prius a taxi-only car. Ueda tried to give the Prius a rebirth by turning it back into a car that excites you when you drive it, not just an eco car. Debate continued even at the final product decision meeting, but the president looked at the design mock-up in front of him and said to go with it.