Hirofumi Yamamoto

The target rises with every new rival

More than 80% of third-generation Vitz cars were built and sold overseas, and compact cars from around the world, from Peugeot, Ford, VW and others, were its benchmarks. Each time a new rival came out the target was revised upward, and the exterior design was redone many times to make sure it would not look inferior to its rivals on European streets; it was finally settled in the spring.