Hideyuki Ueda

Hideyuki Ueda

DaihatsuDevelopment team member

Timeline

  1. 1987
    Charade 3rd generation
    Charade 3rd generation

    1987–1993Development team member

    Worked with

    Praised by experts, slow to sell in Japan

    The styling of the third generation, handled by Hiroshi Aoki and Hideyuki Ueda, was highly praised by experts and critics on its debut, and it is said to have earned a certain recognition even in Europe, where Daihatsu's sales network was weak. In Japan, the market that mattered most, however, sales struggled to grow. Besides the rise in class and price, the article names its "too beautiful styling" as the biggest cause of the struggle.

    Daihatsu

Profile

An in-house designer at Daihatsu. With Hiroshi Aoki, he was in charge of the 3rd-generation Charade and gave it a styling with many curved surfaces and a tapered rear.

Translated from Japanese sources.

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